The next frontier for creators and media.
Buy creator inventory the way you buy television.
HAXMAN, Perkins Builder Brothers, Crafted Workshop, How To Home, Stud Pack and Building Jay’s Way, on their channels.
It’s where the audience learns and shapes what’s next in Home & DIY.
The company
Owns and produces
Represents
Buy Creator Inventory
like you buy TV.
Named channels.
The six channels, by name, on every plan.
Integrations.
The product inside the creator’s show, with cutdowns licensed for your own channels.
New series.
Title sponsorship on the next Measure Twice show, offered before it is announced.
Category exclusivity.
One brand per category for the flight, held on the creator channels.
Paid media.
Impressions bought at a fixed rate on YouTube, CTV, social and open web.
Fixed CPMs.
The rate on the plan is the rate on the invoice, in Q4 too.
Like TV.
Except people under 60 actually watch.
TV screen
(HGTV: 66)
(55% skippable)
Network audience and completion figures, 2026. HGTV median viewer age 66: Nielsen via The Wall Street Journal, May 2024.
Brands that we work with.
The work.
Muckender towels
Muckender is a product company we co-founded with Perkins Builder Brothers, Stud Pack and HAXMAN. Heavy-duty cleaning towels, developed on their jobsites and tested by the crews who use them.
Available atAce Hardware
Visit muckenders.comThe efficiency of a digital buy.
The quality of premium television.
One deal.
Tell us the product, the market and the date. We come back with a program and a price.